Best Selling authors use a covert, mind-boggling sneaky technique to dump loads of information on unsuspecting readers--and readers seldom notice.
How do they do this?
Easy. They first decide what type of character they want to dramatize on the page. What personality traits, attributes, or critical information they want to pass on to the reader. Once they've completed this first step, they are ready to apply the secret of lightening-fast characterization.
See if you notice it in this paragraph.
"Ava Hilliard brushed imaginary lint off of her thrift-store bought
checkered dress, squinted through Wal-Mart prescription glasses and squeezed
her knees together tightly as the judges in the front of the ballroom
examined her
scrapbook."
Did you catch it? Read it again. What do the words tell you about Ava Hillard? Let's examine them briefly.
First, we know that Ava might be nervous. Why else would she be brushing "imaginary" lint off of her dress and squeezing her knees together? Second, we know that the dress was purchased at a thrift store. Perhaps Ava is thrifty, or maybe she is poor. We really can't say with this limited amount of informaiton, but we do have more data with which to compare the rest of the story. Third, we know that she is wearing Wal-Mart prescription glasses. These are not Prada sunglasses. Perhaps Ava is not rich. Or perhaps, once again, the author is showing us that Ava is thrifty or price-concious.
Whatever the author's intentions, we have met the covert technique head on. When we read "Wal-Mart" we identify with the store, the experience, and all of the connotations that go along with something bought at Wal-Mart.
Are you catching on? I bet so.
Best Selling authors, like Stephen King, brand-name drop all the time. Thier charcters can be seen wearing Nike shoes, driving Porches, drinking Star-Bucks coffee, etc, etc.
When you add a brand-name to your character's despcription, you gain several positive outcomes:
You help readers identify with the character
You help readers know something about the character's personality or current circumstances (Rich, poor, high class, middle class, etc)
You save precious words describing or showing the same ideas you can get accross in a split-second with this literary short cut.
A word of warning: use this technique sparingly. A character who wears Nikes, sips Star-Bucks coffee and carries a Barnes and Noble shopping bag may seem overblown or comic to your readers. Drop in brand-names sparingly when you want to add some spice to your descriptions without wasting words.
Keep writing.